Celebrate the gold-rush

The city of gold - A natural Inspiration

Au Gold Premium craft Vodka

Au Gold Premium craft Vodka

Celebrating Johannesburg

Much like the city of Johannesburg, Au Gold Vodka is a lot of things to a lot of people; the artist's muse, the professional's incentive, the underdog’s spirit and to the tourist, a souvenir drink – a piece of the city to take home, a fine fresh world-class vodka drink.

Au Gold Vodka – a toast to the city of gold, Johannesburg South Africa. Since its establishment, Johannesburg has always been the land of promise, home to the ambitious and aspirational, from the early days of the gold rush that founded the city of gold to the countries music golden era experienced in settlements such as sophia-town, a town that can today be credit with Pioneering the authentic sounds of township jazz and kwaito..

Au Gold Premium craft Vodka


Johannesburg, South Africa was established in 1886 when prospectors found gold in the area now known as the Witwatersrand. When the discovery became public, thousands flocked here in search of fortune and new opportunities. Today, Johannesburg still attracts those who want to realise their dreams and achieve success.

The new city was named after two officials of the Zuid Afrikaansche Republiek (ZAR); Johannes Meyer and Johannes Rissik. As a result of the gold-rush attracting individuals from all corners of the country, all cultures and walks of life the city became what can only be characterized as ground-zero of the rainbow nation project, consequently today Johannesburg is an authentic microcosm of South Africa, a melting pot of cultures, ethnicities and societies. The land of promise – the city of gold.

Au Gold Vodka, a toast to the city of gold. A vodka drink celebrating the city of Johannesburg, South Africa’s rich history, diversity, vibrancy, achievements, and its recognition as a world-class proudly African city.

Much like the city, Au Gold Vodka is a lot of things to a lot of people; the artists muse, the professionals’ incentive, the underdog’s spirit and to the tourist, a souvenir drink – a piece of the city to take home, a fine fresh world-class vodka drink

Au Gold Premium craft Vodka


Inspiration had to start somewhere

In 1899 Herman Tobiansky purchased land from the Johannesburg municipality to build a residential area, this land would later come to prominence as the land of Sophia, which became popularly known as Sophiatown.

Sophiatown was rare in its makeup considering that at the time South Africa was heavily segregated. What made Sophaitown different from any other township was the cosmopolitan nature of the environment. This environment would give birth to a cultural explosion that would reverberate throughout the nation, its epicenter of course being Sophiatown.

Stripped of any right to self determination the Sophiatown Renaissance was a deviation from the norm for many of the native population, it was an opportunity for group expression and self determination.

Johannesburg’s cultural vibrancy today and throughout the remainder of the 20th century owes much of its influence to Sophiatown, in terms of language, music, art, dance and style. This richness of culture found during the Renaissance through circumstance and influence has directly given birth to cultural phenomenons like Kwaito, Pantsula and Township Jazz and lest we not forget that of Johannesburg’s new phenomenon Au Gold Premium Craft Vodka. 

Au Gold Premium craft Vodka

Our Refinery

Au Gold Distillery known as “the refinery” to the team is home to Au Gold Vodka, the finest premium craft vodka.
The refinery is situated in the province of gold; Gauteng, South Africa. Just a stone throw away from the heart of the city, neatly tucked away in the concrete jungle, at first glance the refinery may be mistook for just another cold, nondescript industrial building but nothing could be further from the truth, when you take a closer look, scratch beneath the surface and dig a little deeper, you realize that there’s more to it than what meets the eye.
Like a gem in the dirt waiting to be discovered, the refinery is a warm, cosy beaut of a craft distillery with an aesthetic coalesce of history and promise, form and function, and heritage and innovation.
Au Gold Premium craft Vodka

Our Legandary Goldsmiths

Our distillers are affectionately known as “goldsmiths” inside the refinery. A team of gifted, dedicated and enthusiastic craftsmen carefully treading the tight rope between art and science to craft the finest premium craft vodka that is today Au Gold Vodka.
Au Gold Premium craft Vodka

Gold Standard

Au gold vodka is a discovery like none other, a fine premium craft vodka, column-still triple distilled from grain in small batches and carbon filtered for a fine finish.

Our resident Midas, Mr Dumo Ndlovu together with our team of goldsmiths through a vigorous product development process of trial and error, a coalesce of art and science discovered the protea flower that grew from the concrete that is today Au Gold Vodka, raising the bar and setting the standard, the gold standard.

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